Meet Juma, a business coach you can talk to in Swahili.
Juma is a voice business coach built by Fortell, using the Personal Initiative (PI) coaching method to help entrepreneurs think through their business - whether it's a fresh idea or one already running. This edition speaks entirely in Swahili, from the first greeting to the final action plan. Try the conversation below.
Your browser will ask for microphone access. Juma speaks Swahili - speak naturally and she'll listen and respond, just like a real phone call.
Built for
How Juma coaches
This Swahili edition is a full copy of the Juma - Fortell Business Coach (Africa) flow, but everything the agent says and reads from - instructions, knowledge base, and questions - was built in Swahili from the ground up.
Runs a five-phase coaching conversation
Juma opens with a warm welcome and context-setting, moves into a focused deep dive, delivers personalised coaching, helps form a specific action plan, and closes with a genuine summary - all of it in Swahili.
Teaches through questions, not lectures
Instead of monologuing, Juma asks questions that get the entrepreneur thinking for themselves - following Personal Initiative (PI) coaching principles focused on proactive mindsets.
Reads emotional tone, not just information
When someone sounds unsure or discouraged, Juma acknowledges that warmly before continuing - instead of jumping straight to the next question.
Built on a native Swahili knowledge base
Profit frameworks, scenario stories, and diagnostic questions were fully translated into Swahili ahead of time - not machine-translated live, but prepared content the agent draws on during the call.
From idea to a specific action plan
Juma identifies whether the user has just an idea or an existing business, then routes to the module that fits best - bookkeeping, sales and marketing, investment readiness, or business model - and delivers coaching grounded in real knowledge base content, not generic answers.
This edition shows the same coaching technology we run in other languages, now ready for Swahili-speaking communities.
Where this fits
A voice coach that can reach many entrepreneurs at once, in the language they understand best.
- +Business coaching for Swahili-speaking entrepreneurs across Africa
- +Business diagnosis and action-plan formation
- +Enablement programmes that need coaching at scale beyond human coaches alone
- +Testing AI voice quality in local languages before full rollout
Want to hear it for yourself?
Scroll back up and start a conversation with Juma. It only takes a few minutes.
Talk to Juma